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Keyword Research and Content Coverage

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Overview

This 1:1 session provides admins time to practice one of the simplest and most impactful SEO skills—keyword research.

During this session, attendees will research the top search terms and long tail keywords for their communities, identify gaps between searches and existing content, and brainstorm ways to close those keyword gaps.

Who should attend?

  • Admins who want to gain more readers and contributors with targeted content.
  • Admins who are unfamiliar with Google Search Suggest, Trends, and/or Keyword Planner.
  • Admins looking to maximize the traffic potential of their communities.

Presenter

Angelina Fadool

Resources

Google Search Suggest

Google Keyword Planner *

Google Trends

* note: requires a registered Google account to log in. Prompted to enter credit card info? Click the "skip the guided tour" link at the top to load the next page; Keyword Planner can be found under "Tools" in the top navigation.

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