FANDOM


What is product at Wikia?

  • Who is the product team?
    • The product manager is an expert on the market (our users) and product. This person defines the product.
    • The product designer designs the experience (the interaction and how it looks). Design lead also works with the product manager and engineer on product discovery and definition.
    • Engineers develop the product. Engineering lead works with the product manager and design lead early and participate in discovery and definition.
    • Quality assurance tests the product and makes sure it looks and works like it’s supposed to.
    • The community manager represents the community needs, supports rollout, and gathers feedback.
    • The project manager facilitates, clears obstacles, and keeps the process moving.
  • What do the teams at Wikia work on?
    • Community Management: admin tools, permissions, groups, moderation
    • Social: discussions, profiles, account creation, content sharing, messaging
    • Platform and Ops: issues of scale (millions of pages of content delivered to people in 200+ different countries plus need to make sure it’s localized to the right countries), site performance, international needs
    • Mobile: works predominantly on apps. Mobile web should be every team’s responsibility.
    • Revenue generation: advertising and partnerships
    • Core product and content: Wiki creation and shaping, content creation, editing, and formatting

Community Management

  • The community team and product managers try to address the biggest needs in this area.
  • A lot of work is done responsive by nature but there is a forward looking roadmap
  • examples
    • Groups and permissions are not complete - wild project
    • tools for vstf and staff to revert bad edits
    • moderation tools to deal with bad edits and users
    • legality of content that we host - the DMCA process adherence/take down requests

Social features

  • this is an area Wikia did not prioritize for a few years, but we are working on ‘straightening up’
    • Sign up and login flow has been improved
    • Email systems have been rebuilt
    • We are looking at user profiles next
  • The new discussion experience
    • We do not intend to be a social network but a place for people who have shared interests to connect
    • We are working on a way to facilitate more active and engaging discussions for everyone, both contributors working together and casual fans who want to connect with other fans

Platform

  • A lot goes into running a platform that delivers nearly 40 millions of pages of customized content across nearly 340k different communities to 140 million unique visitors (per month) from over 240 different countries
  • Site has to load quickly
    • Respond to 3k http requests per second
    • Cut page download times in half since the beginning of 2014
    • Weathered 300+GB/sec sustained DDoS attacks

Mobile

  • Community apps
    • Over 120 apps representing 540 different communities
    • Curation and customization capabilities for admins
    • The ability to quickly build new apps
    • New ‘mobile first’ and potentially app only features
  • Discussions
    • Main page curation
  • Data
    • Last 2 years, mobile apps usage has grown. It went from less than 100k to now 3m monthly users of apps

Revenue generation

  • Keeps the site running and funds our evolution of the product and platform
  • Digital advertising is rapidly evolving market
    • Programmatic, performance standards, pricing
    • international considerations (different ads to run in China, Russia, USA, etc)
    • Mobile - close to half our traffic is consumed on a mobile device and we have to invest to stay ahead of the curve
  • Good ads are our goal!
    • We are working to have high quality, relevant ads and programs
  • Today, a significant percentage of Wikia’s traffic blocks ads
    • Ad blocking in certain areas of the world is over 50% and this continues to increase
  • Without ads
    • Wikia would not exist and neither would some of your favorite sites like Facebook, Netflix, etc.

Core Product

  • In the process of making content more portable, we are building better contribution tools for users to complete the most common and important tasks
    • For example, portable infoboxes! We are making them easier to build and manage going forward while also making them portable.
  • Also working on tools to help admins and frequent contributors better assess and manage their content
    • Insights and flags
    • Curation tools
  • We are placing an emphasis on striking the best balance between the creativity and uniqueness of communities, the evolving ‘connected’ world, and reliability, security, and longevity of the platform.

Ad blocker interference detected!


Wikia is a free-to-use site that makes money from advertising. We have a modified experience for viewers using ad blockers

Wikia is not accessible if you’ve made further modifications. Remove the custom ad blocker rule(s) and the page will load as expected.