Platform and Ops: issues of scale (millions of pages of content delivered to people in 200+ different countries plus need to make sure it’s localized to the right countries), site performance, international needs
Mobile: works predominantly on apps. Mobile web should be every team’s responsibility.
Revenue generation: advertising and partnerships
Core product and content: Wiki creation and shaping, content creation, editing, and formatting
The community team and product managers try to address the biggest needs in this area.
A lot of work is done responsive by nature but there is a forward looking roadmap
Groups and permissions are not complete - wild project
tools for vstf and staff to revert bad edits
moderation tools to deal with bad edits and users
legality of content that we host - the DMCA process adherence/take down requests
this is an area Wikia did not prioritize for a few years, but we are working on ‘straightening up’
Sign up and login flow has been improved
Email systems have been rebuilt
We are looking at user profiles next
The new discussion experience
We do not intend to be a social network but a place for people who have shared interests to connect
We are working on a way to facilitate more active and engaging discussions for everyone, both contributors working together and casual fans who want to connect with other fans
A lot goes into running a platform that delivers nearly 40 millions of pages of customized content across nearly 340k different communities to 140 million unique visitors (per month) from over 240 different countries
Site has to load quickly
Respond to 3k http requests per second
Cut page download times in half since the beginning of 2014
Weathered 300+GB/sec sustained DDoS attacks
Over 120 apps representing 540 different communities
Curation and customization capabilities for admins
The ability to quickly build new apps
New ‘mobile first’ and potentially app only features
Main page curation
Last 2 years, mobile apps usage has grown. It went from less than 100k to now 3m monthly users of apps
Keeps the site running and funds our evolution of the product and platform
Digital advertising is rapidly evolving market
Programmatic, performance standards, pricing
international considerations (different ads to run in China, Russia, USA, etc)
Mobile - close to half our traffic is consumed on a mobile device and we have to invest to stay ahead of the curve
Good ads are our goal!
We are working to have high quality, relevant ads and programs
Today, a significant percentage of Wikia’s traffic blocks ads
Ad blocking in certain areas of the world is over 50% and this continues to increase
Wikia would not exist and neither would some of your favorite sites like Facebook, Netflix, etc.
In the process of making content more portable, we are building better contribution tools for users to complete the most common and important tasks
For example, portable infoboxes! We are making them easier to build and manage going forward while also making them portable.
Also working on tools to help admins and frequent contributors better assess and manage their content
Insights and flags
We are placing an emphasis on striking the best balance between the creativity and uniqueness of communities, the evolving ‘connected’ world, and reliability, security, and longevity of the platform.